Latest Edition Of "MarketWave"
Latest edition of Len Clements' "Market Wave Alert" #52 is now available (see www.marketwaveinc.com).
This issue deals with the colorful character Don Lapre and a recent FDA ban on his latest informercial. The case is of interest for MLM and Network Marketers because...
This is a good case study of what the FDA considers a "medical claim." For example, when Lapre's promo info says "The Greatest Vitamin in the World works to help lower that risk (of cancer) by providing you with 100% of the daily needs of all essential nutrients along with some of the most researched cancer prevention nutrients known", that's a claim that his product will prevent or treat cancer.
This issue deals with the colorful character Don Lapre and a recent FDA ban on his latest informercial. The case is of interest for MLM and Network Marketers because...
This is a good case study of what the FDA considers a "medical claim." For example, when Lapre's promo info says "The Greatest Vitamin in the World works to help lower that risk (of cancer) by providing you with 100% of the daily needs of all essential nutrients along with some of the most researched cancer prevention nutrients known", that's a claim that his product will prevent or treat cancer.
posted by Kevin Francis @ 3:54 AM
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