MLM Junction

The Central Terminus For News And Information About The MLM And Network Marketing Industries

Tuesday, January 23, 2007

New MLM Company Offers Direct Response Lead Generation

New MLM company "ITV Ventures" offers lead generation via direct response campaigns. The company is an extension of infomercial company "ITV Direct".

The products themselves are a fairly conventional offering in the nutrition field. The interesting thing is the lead generation via infomercials, leading the company to describe itself as a "Direct response network marketing" company.